Business Communication: Process & Product 8th Edition by Mary Ellen Guffey, ISBN-13: 978-1285094083

Description

Business Communication: Process & Product 8th Edition by Mary Ellen Guffey, ISBN-13: 978-1285094083

[PDF eBook eTextbook]

• Publisher: ‎ Cengage Learning; 8th edition (January 1, 2014)
• Language: ‎ English
• 704 pages
• ISBN-10: ‎ 1285094085
• ISBN-13: ‎ 978-1285094083

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market’s most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today’s visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3×3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.

BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 8e, is designed to prepare students for success in today’s digital workplace. The textbook presents the basics of communicating in the workplace, using social media in a professional environment, working in teams, becoming a good listener, and presenting individual and team presentations. Authors Mary Ellen Guffey and Dana Loewy also offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities. Optional grammar coverage in each chapter, including a comprehensive grammar guide in the end-of-book appendix, helps students improve their English language skills.

Table of Contents:

Brief Contents

Contents

Appreciation for Support

About the Authors

Unit 1: Communication Foundations

Ch 1: Business Communication in the Digital Age

Objectives

Critical Thinking

Communicating in the Digital World

The Digital Revolution and You: Tools for Success in the 21st-Century Workplace

Trends and Challenges Affecting You in the Information Age Workplace

Information Flow and Media Choices in Today’s Business World

Ethics in the Workplace Needed More Than Ever

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar and Mechanics: Review 1

Notes

Ch 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Objectives

Critical Thinking

Adding Value to Professional Teams

Planning and Participating in Face-to-Face and Virtual Meetings

Listening in the Workplace

Communicating Nonverbally

Developing Professionalism and Business Etiquette Skills

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 2

Notes

Ch 3: Intercultural Communication

Objectives

Critical Thinking

The Growing Importance of Intercultural Communication

Culture and Communication

Becoming Interculturally Proficient

Culture and Ethical Business Practices

Workforce Diversity: Benefits and Challenges

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 3

Notes

Unit 2: The Writing Process in the Digital Age

Ch 4: Planning Business Messages

Objectives

Critical Thinking

Understanding the Nature of Communication

Using the 3-x-3 Writing Process as a Guide

Analyzing and Anticipating the Audience

Using Expert Writing Techniques to Adapt to Your Audience

Sharing the Writing in Teams

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 4

Notes

Ch 5: Organizing and Drafting Business Messages

Objectives

Critical Thinking

Getting Started Requires Researching Background Information

Generating Ideas and Organizing Information

Composing the First Draft With Effective Sentences

Improving Writing Techniques

Building Well-Organized Paragraphs

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 5

Notes

Ch 6: Revising Business Messages

Objectives

Critical Thinking

Taking Time to Revise: Applying Phase 3 of the Writing Process

Tightening Your Message by Revising for Conciseness

Making Your Message Clear

Enhancing Readability Through Document Design

Proofreading to Catch Errors

Evaluating the Effectiveness of Your Message

Summary of Learning Objectives

Chapter Review

Critical Thinking

Writing Improvement Exercises

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 6

Notes

Unit 3: Workplace Communication

Ch 7: Short Workplace Messages and Digital Media

Objectives

Critical Thinking

Preparing Digital-Age E-Mail Messages and Memos

Workplace Messaging and Texting

Making Podcasts and Wikis Work for Business

Blogging for Business

Web 2.0: Social Networking Sites

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 7

Notes

Ch 8: Positive Messages

Objectives

Critical Thinking

Positive Messages and the Writing Process

Typical Request, Response, and Instruction Messages

Direct Claims and Complaints

Adjustment Messages

Goodwill Messages

Summary of Learning Objectives

Chapter Review

Critical Thinking

Writing Improvement Exercises

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 8

Notes

Ch 9: Negative Messages

Objectives

Critical Thinking

Communicating Negative News Effectively

Analyzing Negative-News Strategies

Composing Effective Negative Messages

Refusing Typical Requests and Claims

Managing Bad News Within Organizations

Summary of Learning Objectives

Chapter Review

Critical Thinking

Writing Improvement Exercises

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 9

Notes

Ch 10: Persuasive and Sales Messages

Objectives

Critical Thinking

Understanding Persuasion in the Digital Age

Blending Four Major Elements in Successful Persuasive Messages

Writing Persuasive Requests, Making Claims, and Delivering Complaints

Writing Persuasive Messages in Digital-Age Organizations

Creating Effective Sales Messages in Print and Online

Developing Persuasive Press Releases

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 10

Notes

Unit 4: Reports, Proposals, and Presentations

Ch 11: Reporting in the Digital-Age Workplace

Objectives

Critical Thinking

Reporting in the Digital-Age Workplace

Applying the 3-x-3 Writing Process to Contemporary Reports

Identifying Secondary Sources and Conducting Primary Research

Documenting Information

Creating Effective Graphics

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 11

Notes

Ch 12: Informal Business Reports

Objectives

Critical Thinking

Interpreting Digital-Age Data

Drawing Conclusions and Making Recommendations

Organizing Data

Writing Short Informational Reports

Preparing Short Analytical Reports

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Self-Contained Report Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 12

Notes

Ch 13: Proposals, Business Plans, and Formal Business Reports

Objectives

Critical Thinking

Developing Informal Proposals

Preparing Formal Proposals

Creating Effective Business Plans

Writing Formal Business Reports

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 13

Notes

Ch 14: Business Presentations

Objectives

Critical Thinking

Preparing Effective Oral Presentations

Organizing Content for Impact and Audience Rapport

Planning Visual Aids and Multimedia Presentations

Designing an Impressive Multimedia Presentation

Polishing Your Delivery and Following Up

Developing Special Presentations: Intercultural, Collaborative, and Slide Decks

Improving Telephone Skills

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 14

Notes

Unit 5: Employment Communication

Ch 15: The Job Search and Résumés in the Digital Age

Objectives

Critical Thinking

Job Searching in the Digital Age

Developing a Job-Search Strategy Focused on the Open Job Market

Creating a Customized Résumé

Optimizing Your Job Search With Today’s Digital Tools

Creating Customized Cover Messages

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 15

Notes

Ch 16: Interviewing and Following Up

Objectives

Critical Thinking

The Purposes and Types of Job Interviews

Before the Interview

During the Interview

After the Interview

Preparing Additional Employment Documents

Summary of Learning Objectives

Chapter Review

Critical Thinking

Activities

Chat About It

C.L.U.E.: Grammar & Mechanics: Review 16

Notes

Appendix A: Grammar and Mechanics Guide

Appendix B: Document Format Guide

Appendix C: Documentation Formats

Appendix D: Correction Symbols

Key to Grammar and Mechanics C.L.U.E. Exercises

Index

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