Contemporary Business 19th Edition by Louis E. Boone, ISBN-13: 978-1119812630

Description

Contemporary Business 19th Edition by Louis E. Boone, ISBN-13: 978-1119812630

[PDF eBook eTextbook] – Available Instantly

• Publisher: ‎ Wiley; 19th edition (August 10, 2021)
• Language: ‎ English
• 672 pages
• ISBN-10: ‎ 1119812631
• ISBN-13: ‎ 978-1119812630

Student-friendly, engaging, and accessible, Contemporary Business, 19e equips students with the skills to assess and solve today’s global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the material, including a variety of resources to support today’s students. Its modern approach, wealth of videos, relevant and up-to-date content, and career readiness resources keep your course current and engaging.

Table of Contents:

Cover

Title Page

Copyright

About the Authors

Preface

Acknowledgments

CHAPTER 1: The Changing Face of Business

Overview

1 What Is Business?

2 Economic Factors of Production

3 The Private Enterprise System

4 Seven Eras in the History of Business

5 Current Trends Related to Business

6 Skills and Attributes Needed by Today’s Managers

7 What Makes for a Successful and Admirable Company?

What’s Ahead

Chapter in Review

Cases

Chapter 2: Economic Challenges Facing Business Today

Overview

1 Microeconomics: The Forces of Demand and Supply

2 Macroeconomics: Issues for the Entire Economy

3 Evaluating Economic Performance

4 Managing the Economy’s Performance

5 Global Economic Challenges

What’s Ahead

Chapter in Review

Cases

Chapter 3: International Business and Competing in World Markets

Overview

1 Why Nations Trade

2 Measuring International Business and Trade between Nations

3 Barriers to International Business and Trade

4 Reducing Barriers to International Trade

5 Levels of International Business Operations

6 Developing a Strategy for International Business

What’s Ahead

Chapter in Review

Cases

Chapter 4: Business Ethics and Social Responsibility

Overview

1 Concern for Ethical and Societal Issues

2 The Contemporary Ethical Environment

3 How Organizations Shape Ethical Conduct

4 Acting Responsibly to Satisfy Society

5 Responsibilities to Investors and the Financial Community

What’s Ahead

Chapter in Review

Cases

CHAPTER 5: Small Business and the Legal Forms of Business Ownership

Overview

1 Most Businesses Are Small Businesses

2 Contributions of Small Business to the Economy

3 Why Small Businesses Fail

4 The Business Plan: A Foundation for Success

5 Assistance for Small Businesses

6 Franchising

7 Forms of Private Business Ownership

8 Public and Collective Ownership of Business

9 Organizing a Corporation

10 When Businesses Join Forces

What’s Ahead

Chapter in Review

Cases

Chapter 6: Entrepreneurship and Starting a Business

Overview

1 What Is an Entrepreneur?

2 Categories of Entrepreneurs

3 Reasons to Choose Entrepreneurship as a Career Path

4 The Environment for Entrepreneurs

5 Characteristics of Entrepreneurs

6 Starting a New Venture

7 Intrapreneurship

What’s Ahead

Chapter in Review

Cases

Chapter 7: Management, Leadership, and the Internal Organization

Overview

1 What Is Management?

2 Setting a Vision and Ethical Standards for the Company

3 The Importance of Planning

4 The Strategic Planning Process

5 Managers as Decision Makers

6 Managers as Leaders

7 Corporate Culture

8 Organizational Structures

What’s Ahead

Chapter in Review

Cases

Chapter 8: Human Resource Management: From Recruitment to Labor Relations

Overview

1 Human Resources: The People Behind the People

2 Recruitment and Selection

3 Orientation, Training, and Evaluation

4 Compensation

5 Employee Separation

6 Motivating Employees

7 Labor–Management Relations

What’s Ahead

Chapter in Review

Cases

Chapter 9: Top Performance through Empowerment, Teamwork, and Communication

Overview

1 Empowering Employees

2 Teams

3 Team Characteristics

4 Team Cohesiveness and Norms

5 Team Conflict

6 The Importance of Effective Communication

7 Basic Forms of Communication

8 External Communication and Crisis Management

What’s Ahead

Chapter in Review

Cases

Chapter 10: Production and Operations Management

Overview

1 The Strategic Importance of Production

2 Production Processes

3 Technology and the Production Process

4 The Location Decision

5 The Job of Production Managers

6 Controlling the Production Process

7 Importance of Quality

What’s Ahead

Chapter in Review

Cases

Chapter 11: Using Technology to Manage Information

Overview

1 Technology Has Forever Changed Business

2 Data, Information Systems, and Big Data

3 Components and Types of Information Systems

4 Computer Hardware and Software

5 Networks, the Internet, and Cloud Computing

6 Security and Ethical Issues Affecting Information Systems

7 Disaster Recovery and Backup

8 Information Technology Trends

What’s Ahead

Chapter in Review

Cases

Chapter 12 Customer-Driven Marketing

Overview

1 What Is Marketing?

2 Evolution of the Marketing Concept

3 Not-for-Profit and Nontraditional Marketing

4 Developing a Marketing Strategy

5 Marketing Research

6 Market Segmentation

7 Consumer Behavior

8 Relationship Marketing

What’s Ahead

Chapter in Review

Cases

Chapter 13: Product and Distribution Strategies

Overview

1 Product Strategy

2 Product Life Cycle

3 Product Identification

4 Distribution Strategy

5 Wholesaling

6 Retailing

7 Distribution Channel Decisions and Logistics

What’s Ahead

Chapter in Review

Cases

CHAPTER 14: Promotion and Pricing Strategies

Overview

1 Integrated Marketing Communications

2 Advertising

3 Sales Promotion

4 Pushing and Pulling Strategies

5 Pricing Objectives in the Marketing Mix

6 Pricing Strategies

7 Consumer Perceptions of Prices

What’s Ahead

Chapter in Review

Cases

Chapter 15: Trends in E-Commerce

Overview

1 The Capabilities of E-Commerce

2 B2B E-Commerce

3 B2C E-Commerce

4 E-Commerce Challenges

5 Using the Web to Communicate

6 The Global Environment for E-Commerce

7 Building and Managing a Website

8 Continuing Trends in E-Commerce

What’s Ahead

Chapter in Review

Cases

Chapter 16: Understanding Accounting and Financial Statements

Overview

1 Users of Accounting Information

2 Accounting Professionals

3 The Foundation of the Accounting System

4 The Accounting Cycle

5 Financial Statements

6 Financial Ratio Analysis

7 Budgeting

8 International Accounting

What’s Ahead

Chapter in Review

Cases

Chapter 17: The Financial System and Investing

Overview

1 Understanding the Financial System

2 Types of Securities

3 Financial Markets

4 Understanding Stock Markets

5 Financial Institutions

6 The Role of the Federal Reserve System

7 Regulation of the Financial System

8 The Financial System: A Global Perspective

What’s Ahead

Chapter in Review

Cases

Chapter 18: Financial Management

Overview

1 The Role of the Financial Manager

2 Financial Planning

3 Managing Assets

4 Sources of Funds and Capital Structure

5 Short-Term Funding Options

6 Sources of Long-Term Financing

7 Mergers, Acquisitions, Buyouts, and Divestitures

What’s Ahead

Chapter in Review

Cases

APPENDIX A: Business Law

Overview

Legal System and Administrative Agencies

Types of Law

Regulatory Environment for Business

Consumer Protection

Employee Protection

Investor Protection

Cyberspace and Telecommunications Protection

The Core of Business Law

Trademarks, Patents, and Copyrights

Class-Action Fairness

Bankruptcy Law

Tax Law

Appendix B: Insurance and Risk Management

Overview

The Concept of Risk

Risk Management

Basic Insurance Concepts

Sources of Insurance Coverage

Types of Insurance

Appendix C: Personal Savings Strategies for Millennials

Overview

The Meaning and Importance of Personal Finance

A Personal Financial Management Model

Setting Personal Goals

Your Personal Financial Decisions

Appendix D: Developing a Business Plan

Overview

What Is a Business Plan?

How Do I Write a Business Plan?

Resources

APPENDIX E: Careers in Business Today

Internships—A Great Way to Acquire Real-World Experience

Self-Assessment for Career Development

Job Search Guidelines

Building a Résumé

The Job Interview

Nontraditional Students

The Job Market: Where Do You Fit In?

A Long-Range View of Your Career

APPENDIX F: Launching Your Career

Entrepreneurial

Management

Marketing

Information Technology

Finance

Glossary

Notes

Company Index

Name Index

Subject Index

End User License Agreement

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